“This was a fantastically collaborative process with the client – we both wanted to create something unique that didn’t rely on Christmas clichés. The use of bright colours makes a real statement and ensures the boxes are not too traditional.” Jovan Buac, Senior Account Manager, jkr. “That’s the beauty of Penhaligon’s – the careful blending of the old and the new – modern doesn’t have to mean forgetting the past, but feeling classic doesn’t mean being really conservative.”The designs transport you to a fantasy world where things aren’t quite what they seem. “This was a dream brief for many designers and something so visually rich is always exciting to work on. We really let our imaginations run wild and the craftsmanship involved was also very important. All the illustrations were done in-house, so the final designs stay true to our initial concept.” John Ewles, Creative Director, jkr.Sarah Rotheram, CEO, Penhaligon’s added “We wanted something that at first glance just appeared beautiful but invited the customer to look closer and be surprised. Anthropomorphic animals was a start point and the team at jkr took us on a creative journey that delivered on this brief – the gift sets are absolutely Penhaligon’s”.As well as the imaginative graphic approach, it was important to deliver the decadence associated with the brand. Sumptuous patterns, materials and finishes were used to create depth and richness, resulting in a gift consumers would love to receive this Christmas – a real keepsake. “The key to this design was to deliver both luxurious tactile ribbons and detailed graphics. The layers of foil, print, and texture help to create a rich expression of Penhaligon’s, whilst matching the ribbons with the accent colours provides the luxurious flourish.” Judith Allan, Production Director, jkr.
Designed by JKR – Jones Knowles Ritchie
“Whenever we eat bread, at a picnic, in a cafe or on an airplane, we usually use disposable butter. I replaced its ordinary container lid with a wooden, knife shaped one. This way butter can be easily and quickly spread. Butter! Better! has 4 flavors which allow the user to make a choice, just as he would chose his favorite ice-cream. This container is not only easy and fast to use but also it makes daily routine of spreading butter more fun and exciting.”
Designed by Yeongkeun Jeong
“The fragrance industry spends a lot of money creating beautiful trash in the form of cardboard boxes that look great on a shelf, but are discarded after purchase. So when we developed the packaging for our artisanal fragrances, we sought to combine beauty, function, sustainability and re-usability. The result was our signature wooden box with silk lining.
Conceptually, wood fits very well with our brand – conveying our belief in luxury as a passion for quality rather than pure opulence. Unlike most fragrance packaging, these boxes can also be re-used after purchase – as keepsakes, jewelry boxes, or any other use that our customers can and have come up with. But perhaps the most surprising feature is that we were able to use discarded shipping pallets, which are normally burned or thrown away, to create unique packaging that is thoughtfully beautiful. The process was not complex, we simply took the discarded pallets, sanded them down to the usable wood, and then constructed our boxes.
Our fragrances are only identified by color and number, so incorporating the color of each fragrance was very important to the packaging. Rather than obscure the natural beauty of the wood, we decided to emphasize the color on the interior, selecting silk lining to add a touch of understated refinement.” -Nathan Motylinski, Owner
Great in-house design by French fragrance company, Le Cherche Midi.
“In order to capture the essence of small Mexican villages, this in-store brand of tortillas was named Mi Pueblo (My Town). The sense of community is reinforced with the use of original illustration and traditional images.””In order to capture the essence of small Mexican villages, this in-store brand of tortillas was named Mi Pueblo (My Town). The sense of community is reinforced with the use of original illustration and traditional images.”
Mineraiq is a new cosmetic brand by Danshar, a leading manufacturer of Dead Sea products. This brand appeals to a younger audience offering unique yet affordable products, in a colorful and fun package. Color shifts and crystal drawings abstractically represent the incredible landscape of the Dead Sea area and create a unique, current and inviting language.
Designed by Anna Geslev Studio
Love this design for a line of vitamins, designed by Benjamin Bours while at the Maryland Institute College of Art.
Here are some neat packaging designs featuring illustrations by UK artist Ben Javens for 8th Continent Soy Milk. I like how the packaging is friendly and stylish, without compromising on readability and flavor distinctions. It definitely strikes a good balance. (I’m not sure who did the actual packaging layouts, but if you know, please share it with us in the comments.)
via Share Some Candy
“Think of these adorable Fridgeezoo animals as a smaller version of your parents, sitting inside your fridge, reminding you to close the door if you spend too much time window shopping for something to eat. As you can see they’re all themed after animals that live in cold climates like a polar bear, penguin, walrus and seal, and while they start out with a friendly greeting when you open the door, if you linger for too long letting out too much cold air they’ll soon get snappy about your apathy towards eco-friendliness.”