For this project, the objective is to invent a product and pick one giant company as a sponsor to produce it. APPLE was chosen as a sponsor, and the design of the whole campaign evolves around APPLE’s character. The product is named iCan to fit with all of APPLE’s product lines. iCan is a product to help break the barrier between designer and technology. As consumers drink iCan, they would immediately become proficient with the program they drink for a designated amount of time. So grab an iCan now at any APPLE retail store and just design away!