Academic project developed from research on the history of tea. Through three legends exist to explain the origin of tea, have been selected three varieties of tea: Indian Tea, Japanese Tea and Chinese Tea, with a range called “Tea Orient | The Origin of Tea.” The concept is based on cultural elements characteristic of each country. Across the grid of the composition was kept the balance of information and graphics on all sides of the pack, looking for a uniform structure.
Designed by Joana Costa
French designer Jerome Olivet created this concept, Coca-Cola Mystic. A glimpse into the future? More info and photos after the jump!
MYSTIC surprised by its beauty and intensity. It was created to live an intense and fleeting moment. Its racy style describes a supernatural world that soars skyward. Its skin has a sculpted unique spiritual experience.
We discover in the palm of our hand soft and aerodynamic forms. Its living surface is shaped by a force mysterious and transparent. It send us all the energy and excitement of Coca-Cola Its sexy lines and red color give happiness in 3 dimensions.
Both organic shapes intertwine and form a body ambiguous and fascinating. Its loving silhouette, ties into a true popular poetry.”
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“In order to capture the essence of small Mexican villages, this in-store brand of tortillas was named Mi Pueblo (My Town). The sense of community is reinforced with the use of original illustration and traditional images.””In order to capture the essence of small Mexican villages, this in-store brand of tortillas was named Mi Pueblo (My Town). The sense of community is reinforced with the use of original illustration and traditional images.”
Love this design for a line of vitamins, designed by Benjamin Bours while at the Maryland Institute College of Art.
La Amarilla de Ronda, LA is a company from Andalucía, Spain, that produces a line of organic extra-virgin olive oil. According to their website, Spain is the largest olive oil producing country in the world, yet Italy has obtained greater exposure through major marketing campaigns. The partners of this company see close similarities between the worlds of oil and wine. Therefore, they have created two different ecological extra virgin olive oils with the aim of “bringing the well established wine culture to the world of oils: Mild and Intense ecological extra virgin olive oils, with different gastronomic uses, as is the case with white and red wine.” The team behind La Amarilla de Ronda is world-class and includes Cristino Lobillo (a top olive oil expert), Michel Rolland (respected enologist) and Philippe Starck (the designer who created the hip packaging).
The new packaging reduces materials usage and waste with a fine, recyclable ‘minimalist’ and unprinted barrier bag that efficiently protects the food inside. The bag is fitted with a fold-down coffee tie to keep the food fresh after opening.
That bag is enclosed in a 100% recycled box made from unbleached kraft paperboard. The box is printed with soy-based inks and the finished product is 100% biodegradable or recyclable again after its use.
The packaging also debuts the company’s new graphic design. The look-and-feel of the new packaging is fresh and vibrant with a strong organic influence, and graced with the company’s newly face-lifted logo. The packaging is designed to be customer-centric, with a slightly quirky feel.
by San Diego-based designer Jen Cadam