• beauty & health
“This was a fantastically collaborative process with the client – we both wanted to create something unique that didn’t rely on Christmas clichés. The use of bright colours makes a real statement and ensures the boxes are not too traditional.” Jovan Buac, Senior Account Manager, jkr. “That’s the beauty of Penhaligon’s – the careful blending of the old and the new – modern doesn’t have to mean forgetting the past, but feeling classic doesn’t mean being really conservative.”The designs transport you to a fantasy world where things aren’t quite what they seem. “This was a dream brief for many designers and something so visually rich is always exciting to work on. We really let our imaginations run wild and the craftsmanship involved was also very important. All the illustrations were done in-house, so the final designs stay true to our initial concept.” John Ewles, Creative Director, jkr.Sarah Rotheram, CEO, Penhaligon’s added “We wanted something that at first glance just appeared beautiful but invited the customer to look closer and be surprised. Anthropomorphic animals was a start point and the team at jkr took us on a creative journey that delivered on this brief – the gift sets are absolutely Penhaligon’s”.As well as the imaginative graphic approach, it was important to deliver the decadence associated with the brand. Sumptuous patterns, materials and finishes were used to create depth and richness, resulting in a gift consumers would love to receive this Christmas – a real keepsake. “The key to this design was to deliver both luxurious tactile ribbons and detailed graphics. The layers of foil, print, and texture help to create a rich expression of Penhaligon’s, whilst matching the ribbons with the accent colours provides the luxurious flourish.” Judith Allan, Production Director, jkr.
Designed by JKR – Jones Knowles Ritchie
“The fragrance industry spends a lot of money creating beautiful trash in the form of cardboard boxes that look great on a shelf, but are discarded after purchase. So when we developed the packaging for our artisanal fragrances, we sought to combine beauty, function, sustainability and re-usability. The result was our signature wooden box with silk lining.
Conceptually, wood fits very well with our brand – conveying our belief in luxury as a passion for quality rather than pure opulence. Unlike most fragrance packaging, these boxes can also be re-used after purchase – as keepsakes, jewelry boxes, or any other use that our customers can and have come up with. But perhaps the most surprising feature is that we were able to use discarded shipping pallets, which are normally burned or thrown away, to create unique packaging that is thoughtfully beautiful. The process was not complex, we simply took the discarded pallets, sanded them down to the usable wood, and then constructed our boxes.
Our fragrances are only identified by color and number, so incorporating the color of each fragrance was very important to the packaging. Rather than obscure the natural beauty of the wood, we decided to emphasize the color on the interior, selecting silk lining to add a touch of understated refinement.” -Nathan Motylinski, Owner
Great in-house design by French fragrance company, Le Cherche Midi.
Hatch Design designed Cowgirl skincare.
Pristine’s goal is to provide organic luxury spa products that are restorative. The ingredients we use are all organic and local. Buying locally also saves transportation energy and helps protect our planet. We place our product in salons and spas. Our goals are to educate people about the value of organic and save the planet.
design by Denny Irawan