The new packaging reduces materials usage and waste with a fine, recyclable ‘minimalist’ and unprinted barrier bag that efficiently protects the food inside. The bag is fitted with a fold-down coffee tie to keep the food fresh after opening.
That bag is enclosed in a 100% recycled box made from unbleached kraft paperboard. The box is printed with soy-based inks and the finished product is 100% biodegradable or recyclable again after its use.
The packaging also debuts the company’s new graphic design. The look-and-feel of the new packaging is fresh and vibrant with a strong organic influence, and graced with the company’s newly face-lifted logo. The packaging is designed to be customer-centric, with a slightly quirky feel.